Planogram designers begin by compiling a product library: item codes, packaging forms, dimensions in millimetres and possibly product shots to increase the readability of the plan. On top of trends, we offer relevant and specific display solutions, always in multi-materials (wood, metal, plastics, etc.) We study a brand's context and its retail challenge, and consider technical, aesthetic, and budgetary constraints for 100% custom-made permanent furniture. Planograms are also used to ensure consistency across retail company locations.įor more than 25 years, we have combined imagination and industrial know-how to help brands and retail present their offerings and strengthen their communication instore. The main purpose of this exercise is to efficiently organize (limited) retail space, adapt the experience to the latest insights about how customers shop from a category, and increase the profitability of a store, a category, or a display material. It is a detailed diagrams of the most favourable placement of items on the shelves of a racks or a display material. The planogram (shelf layout or POG) is the final piece of the assortment analysis. Therefore, every detail of the product placement is considered, and consulted between stakeholders: store managers, sales team, trade marketing, and merchandising specialists. One of the most important vectors of successful retail spaces and display materials is the impact that the product organization, or merchandising, has on buyers, a subtle game of seduction. #planogram #merchandising #marketing #POP In short: which item goes where and in what quantity? Let's look at the most important tool that contributes to optimal product organisation: the planogram.
But every relevant display project starts with an assortment analysis.
Unique, attention-grabbing, dynamic, adapted to product, context and brand image the POP designer's imagination is the only limitation. POP manufacturers design these product presentation solutions 100%-custom-made. Brand manufacturers that offer larger ranges can develop specific shelving or display materials to help their retail clients to sell better and more.
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